Learn why most Independent Software Vendors (ISVs) struggle to see ROI from events like Directions EMEA and Summit NA — and how to turn your event strategy into a partner growth engine. Actionable advice and event checklists included.

If I had a euro for every ISV who said, ‘We just need more partners,’ I’d be sponsoring the next Directions event. The truth? You don’t need more partners. You need the right ones — and a strategy that goes beyond logos and PowerPoints. In this post, we unpack the four biggest mistakes ISVs keep making and show you how the DCE method turns passive interest into pipeline momentum.